Marketing with the iPod

It's no secret that whenever something new and hip is released, that companies are ready to line up with it. One such item is the iPod Nano. The iPod literally changed the way the world thinks about music. Soon after its release, you could walk around any hip metropolitan street and see those instantly recognizable white ear buds poking through the collars and jackets of many people, young and old, male and female. So, it didn't take a marketing genius to figure out that all those iPod listeners represent a huge target audience. Many marketers soon moved to be seen and heard with the Apple iPod Nano.
Many companies that, at first glance, would have very little to do with the Apple iPod, soon lined up to be associated with the world's most popular portable digital music player. Before you knew it, there were charities working together with Apple to create an iPod Nano with that charity's logo and colors on it. Many charities that associated themselves with the Apple iPod Nano suddenly appeared to be current, hip and worthy of time and attention.
However, even though charities recognized the power of the iPod, it was the music industry itself that has taken the greatest advantage of the reach and visibility of the iPod. Now, the music industry generally frowns upon downloading music from a computer onto an iPod without paying for it. Yet, some music executives realized that the iPod is the music player of choice for many people. The danger was that to go against the iPod Nano was to go against your fanbase.
One of the biggest and most popular bands of all time, U2, decided to work with the iPod Nano, rather than against it. A limited U2 edition of the iPod Nano was released, and songs could only be downloaded via the Apple iPod Nano. Of course, there was the obligatory super-cool ad campaign featuring the band, the songs and the Apple iPod Nano. Because of this foresight, two goals were achieved. One, of course, was to work together with the Apple iPod Nano to get the music and songs released and introduced to the public. The second goal was that U2 did not appear to be anti-download and embraced the iPod and everything it can do.
Before, there were many bands who did not like the idea of downloading. As a result, they appeared to be greedy, out of touch and completely against the wishes of their fans. But, with the advent of the Apple iPod Nano, it is now imperative that if the whole world is going to be listening to this little device, then they might as well be listening to you.
Freddy Mason is an expert in how music, technology and marketing all come together.
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iPod Nano - Shall We Take A Deeper Look?

As always, in the age of "consumer first" economics, Apple leads the way. The iPod nano is following along behind the footsteps of the original iPod, as Apple's fourth digital player. The iPod nano came out the same day the iPod mini was discontinued - September 7, 2005 - but is known for having combined features of the iPod shuffle and the original iPod in its new development. It only took nine months for the design development of the iPod nano to become effective, even though most media were aware it was coming. What they did not know was the iPod mini was being discontinued on that same day.
Where the iPod Photo and Video versions capture the deeper pockets, and iPod Shuffle takes in the shallow pockets, iPod Nano catches those who find themselves in the middle. Although its disk size isn't comparable to that of the iPod Photo or iPod Video, the iPod Nano does bring the tremendous features that makes the Apple iPod the industry leader. Picking up where the iPod Shuffle leaves off, the iPod Nano has a hard drive of 2GB, 4GB, or 8GB flash drives which holds up to 500 to 2,000 songs in a 128-Kbps AAC format, up to 25,000 iPod nano-viewable photographs, and stores data via the USB flash drive.
The iPod shuffle brought a lower price with the ability to listen to favorite music, but was lacking in the user-friendly features. For instance, with the iPod shuffle there was no control over the song that is being played - it was completely random. With the iPod nano, there is all the control needed like the bigger iPod systems, but without the disk space. It is smaller in disk size than the larger versions, but the iPod nano brings a sleek look and fee, roughly as thick as an ink pen or pencil. It is still slim and manageable like the iPod shuffle, so you can take it running or to the gym. The important thing to remember is that a person DOES have control over what they are listening to. The disadvantage of the iPod nano is much the same as that of the larger versions of the iPods - its durability. It can be taken to the gym or to run more than say the iPod Video or Photo, but does seem to fade out a little quicker than the iPod Shuffle. This is a problem that all electronic devices seem to have, but the more expensive the device the less the consumers are willing to put up with faults and glitches.
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iPod Nano Product Review; Good Things do Come in Small Packages

The ultra slim iPod Nano is not much bigger than a couple of credit cards set end to end and about as wide as a pencil. When the iPod Nano was first shown in a high tech gadget website, no one even believed it was real, how could it be, where was the battery? How could that little thing hold any songs in it? Most thought it was merely another Apple gimmick, not so, the iPod Nano is really and yes it is really cool. Most personal tech writers are giving it the first prize for the 2005 greatest gadget.
The iPod Nano has two configurations; the two gigabyte version which hold 500 songs and the four gigabyte version which holds 1,000 songs. Of course for this level of performance is such a small device, well lets just say you are going to have to pay the price. The down dirty model is $199.00 and the prices go up from there. The iPod Nano is as thin as a pencil and as powerful as juke box.
How small is it? Very small; only three and a half inches by an inch and a half and the width of a number two pencil. And get this it only weighs 1.5 ounces. But don’t lose it, as anything that small is bound to get lost. The LCD custom screen is also about the coolest thing you ever saw, it is very bright and one and a half inches.
The battery life of this thing is over 12 hours and the new Apple Patented click wheel makes it extremely easy to use. The iPod Nano also has all the ports and docking connectors needed to integrate it just like you would any other iPod. Let’s face it you need this to get through 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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Two Useful Tips Regarding Your iPod Nano Battery

When you purchase an ipod nano or any other ipod you want to be listening to it as much as possible. This means you don't want to be recharging your ipod nano battery all the time. In order for this not to happen one must follow some useful tips that will increase playtime.
This means increasing the amount you can use your ipod, and decreasing the number of times you must recharge your ipod nano battery. Two useful tips will be covered, with the purpose of increasing your playtime for your ipod nano.
The first tip that will be covered has to do with the backlight of the ipod. The backlight gives you a great enhancement for your iPod but eats up a lot on your battery charge. Having your backlight of your ipod nano on unnecessarily will cause your battery to loose charge quickly. Thus making you charge your ipod nano battery most of the time and lesser playtime you can get from it. In order to prevent this from happening you can set the backlight to only be on for a couple of seconds. Also you can just completely turn it off when it is not needed, especially in a bright environment or during the daytime. If you are using your ipod nano during the daytime and there is sufficient sunlight that allows you to see the ipod screen, then there is no need to have the backlight on.
How to turn off the backlight option?
Go to your options and turn off the backlight. When it is nighttime or its starting to get dark you can go and switch your backlight to be on. When you do this you can set it so it will only be on a certain amount of time and after that time has past and there is no activity it will shut off. Doing this with your backlight or your ipod nano will help increase the life of your ipod nano battery, and it will increase your playtime. At the same time your need to recharge the battery will be decreased.
Another common thing that causes your battery to loose its charge over time is recharging your battery unnecessarily. Often people will charge their ipod nano battery every night and during the day they barely used their ipod. This is why it is good to charge your battery when it is fully discharged, or as close as possible to being nearly discharged. When you charge your battery all the time with most of its charge left, this will decrease your battery lifetime overtime. This means that you will have to charge it more and more often as time passes. In order to postpone this as much as possible, charge your battery when it is fully discharged.
If you follow the above tips you will increase your playtime and overall battery life. Remember to only have the backlight on when necessary. When charging your ipod nano battery make sure it is fully discharged or really close to being completely discharged. Following these two tips will have you jamming more to your tunes, rather than charging your ipod nano battery often.
Resty Malia is the owner and webmaster of http://www.TheIpodBatteries.com
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Nano iPod is Like a Rock Star

It used to be the case that people thought bigger was better, particularly in America. Not so, now. Everything has to be in miniature. Mobile phones have got smaller with each generation, as have digital cameras. The same thing is happening now with MP3 players and iPods. Just in case you hadn’t heard, the MP3 and the iPod are digital music recorders. You can download music from your computer and straight onto an MP3 or iPod. These small devices are capable of storing hundreds of your favorite tunes. As the MP3 player has got smaller and smaller – currently it is equivalent to the size of a woman’s earring – so the iPod is going the same way, first with the nano iPod and now with the Apple nano iPod.
Miniaturization is the name of the game – anything you can make, I can make smaller is the form that the rivalry between MP3 and iPod is taking. Not only do these miniature marvels store and play music they can also play videos. You can actually wear the current MP3 player as an earring and have music constantly within your hearing, whether you are at home, at work or just out on the town. This much like the iPod shuffle that you could clip onto your clothes because of the added pin on the back and is one cubic inch square and weighs in at one ounce. Forecasters are of the opinion that this time next year, the MP3 will be the size of a quarter – but is it as popular as the nano iPod has become or as the Apple nano iPod is set to be?
The price of flash-based players such as the iPod has dropped considerably since they first came on the market. Apple seized the market when they first introduced the mini iPod. It was wildly successful and enabled Apple to grab forty six percent of the flash music player market since Apple first brought it out. Its drawbacks were the lack of a screen and the sophisticated nature of its controls. Then they introduced the nano iPod, which is a mini version of the mini iPod. The nano iPod and the new Apple nano iPod extend Apple’s reputation for high-end, elegantly packaged electronics.
So much for the popularity of the nano iPod, the Apple nano iPod is the epitome of MP3s and gives added bounce to your image. The Apple nano iPod shows taste in the way you listen to your music and gives you a rock star persona. It has the ability to store over a thousand songs, comes in a number of colors and is made from durable aluminum. The iPod and now the Apple nano iPod are king of the MP3s
Nano iPod is Like a Rock Star
Summary:
Nano iPod and Apple nano iPods are the stars of flash music players. They fulfill the current obsession with miniaturized electronics and can carry more music than you can listen to at any one time. Apple nano iPod is smart, stylish and set to become the future for iPods.
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Apple iPod Nano - An Apple a Day Can Make Your Day

Are you getting bored of carrying MP3 players and other similar gadgets? Do you want to have some zing in your grip? Then, Apple iPod Nano is the answer for you. With its anodized aluminum and polished stainless steel body, Nano is more beautiful and intelligent than its predecessors. The iPod is famous worldwide for its novelty with each of its models and iPod Nano has also followed the same brain wave. This time, the Apple iPod comes with an intelligent approach to Video Playback. With a smaller size and bigger brain, the iPod is stunning all around.
The iPod Nano turns up with the features like Cover flow, Music Playback, Video Playback, TV Shows & Podcasting Capability, Game Play, Photo Viewer and many extra punches. The iPod comes in five different color shades- Grey, Blue, Red, Green and Black. It has built-in lithium-ion battery that gives iPod Nano a power backup of up to 25 hours for playing music and up to 5 hours for running videos that means you can easily watch two full-length movies back to back. The Apple iPod Nano has all the goodies under the control of single Click Wheel.
If we look at the technical aspects of Nano, you will find that this Nano-machine is very much smarter than the other MP3 Players that are available in the market. Its dimensions are 69.8 x 52.3 x 6.5 mm and it weighs 49.2 grams approx. It has a 2-inch (diagonal) liquid crystal display with blue-white LED Back light and a resolution of 320x240 pixels at 204 pixels per inch. Its display is 65% brighter than any other Apple. It supports the audio formats like AAC, Protected AAC, MP3, MP3 VBR, Apple Lossless, and WAV etc. This mastermind is packed with the HDD of 4GB or 8GB Flash Drive models. Its 4GB Flash Drive can store up to 1000 songs, or 3500 iPod viewable photos, or up to 4 hours of video. Its 8GB model can hold up to 2000 songs or 7000 iPod Viewable images, or videos of up to 8 hours. You can transfer your data via USB flash drive. The Nano is very powerful device that is just a single spin away from your reach. So, spin the Click Wheel and enter the Nano.
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iPod Nano, Good Things Do Come In Small Packages

Have you seen the new ultra slim iPod Nano; this little cool gadget is a must have and it is not much bigger than a couple of business cards set end to end. When we all saw the first ads on the Intenet for the Innovative and High Tech iPod Nano on the various high tech gadget website, it was hard to believe, some thought is was not real at all, how could it be, where was the battery, where was the hard drive; how could this little contraption have that many songs? It seems now that most editors and personal tech writers are giving the iPod Nano the first prize for the 2005 greatest and most innovative gadgets.
The iPod Nano comes with two different options; the 2 GB version which holds about 500 songs and the 4 GB, which can hold about 1,000 songs. Of course it is not cheap, but some say it is less expensive than they thought it would be starting at $199.00 and the prices go up from there. How thin is The iPod Nano? Well it is about a thin as a number 2 pencil and as powerful as floor size juke box and then some.
It is three and a half inches by an inch and a half and weighs less than 2 ounces. The LCD screen is cool too, as it is very bright and about one and a half inches. Twelve solid hours of play for its battery life and it does have the new cool click wheel, which users love too, making it extremely easy to use. The iPod Nano has all the same ports and docking connectors like all the other iPods. And you know what? You need this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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Abatement Class of Nano Manufacturing Materials

One of the biggest breakthroughs for scientists in nano technology is building super tiny machines, which will replicate and build themselves. These tiny devices can build themselves and help make materials stronger than we had ever dreamed of. But what happens when these little bots keep going and will not stop?
What if a nanotech manufacturing facility allows these super tiny nanotech devices, which are so small they are hard to contain, escape the manufacturing facility and building and begin building themselves? Then what? Well then we have a serious problem and it has already happened too.
When one scientist went out side the building to measure the area and found that the levels of particles were too high? Well it freaked him out and his employer and thus now scientists are considering these issues? Perhaps you recall the book “Prey” which was a Sci Fi Book which somewhat addressed this subject?
What we are going to need is an abatement class of Nano Manufacturing Materials, which will seek and destroy these rogue runaway nano-particles, because once they escape it will be nearly impossible to catch them or stop them, because they are hard to detect and so small they are impossible to see. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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Copper Enclosed Carbon Nano-Tube Construction - Reducing Radiation Risks and Energy Collection

Long-term robotic probe or manned human space flight will require special strategies, to prevent electronic equipment failures or health risks. New materials will be needed to wrap a safety factor around the capsule or probe. New innovative power and propulsion systems will be needed for unlimited durations, something that we still have not completely perfected.
One interesting proposal set forth by the online think tank is to have multiple layers of carbon nano-tube construction with copper atoms that bounce inside the nano-tubes, a few layers back. These bouncing copper atoms will provide electricity to run the systems, as well as become a radiation barrier to prevent the harm to human health or organic sustainable systems. It would also prevent damage to electronic equipment, while providing energy that would normally be wasted and unused.
How close is such technology to becoming a reality? Well, the technology is here, but the cost is very high and therefore it will take a while until mass production can be attained at a cost that is realistic to building large quantities of material needed to see such a concept to fruition. If we are to send humans into space for long-periods of time, perhaps in excess of their lifetimes, then we must consider future technologies which will allow for this.
Experimenting with carbon nano-tube technologies in material sciences makes sense and the potentiality for transfer technologies clearly justifies the cost, even if such strategies are never used in space or leap-frogged by the next newest thing in the future. Think on this.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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Prisons of Nano Tube Construction

With our US Prison system’s costs going through the roof and burdening the taxpayer, we know we must cut these huge budgets. One of the biggest problems in the corrections industry is the unbelievable number of illegal aliens in our nations prisons. We need to figure out how to cut the high labor costs. You see it costs up to $60,000 per year to house a dangerous criminal, but you can send 8-10 students to college for a year for that type of money. You see the problem?
If we can make the prisons out of carbon nano tube sheets, we will be able to save labor costs. You have heard of nano technology most likely. There are endless applications for carbon nano tubes due to their strength and abilities to conduct electricity. In fact due to their lightweight, strength, transparency and ability to hold a charge the uses are truly endless indeed.
One excellent use for transparent carbon nano tubes would be to make the prison cells out of this material. You could make the carbon nano tubes opaque unless you put a charge to them, thus turn them transparent. In doing so it would make it really easy to monitor the inmates. Also since the carbon nano tubes would be 50 times stronger than steel and could withstand any earthquake, imagine the benefits in such a change in building materials. Think on this.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
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